![]() Keep them delighted with your service, keep engaging with them on a more personal level, and continue exploring further business opportunities with them. Make sure that you’re always providing a superior customer experience to your best clients. Don’t lose touch with your core clients while acquiring new customers or dealing with problem clients. Once you’ve identified them, tag them as a top priority for your sales and marketing efforts and use their customer data to help you find and attract new audiences.Ĭertain clients are always going to be your high-volume buyers, but it’s important not to take them for granted. Keep close tabs on which customers made a recent purchase, are frequent buyers, or which ones were generous in their purchases. You probably have hundreds or thousands of contacts on your client and prospect lists from your website, and email and social media marketing efforts. □ PS – Check out our weekly blog content service to grow your website traffic and leads! Top 20% Customers Once you formulate and answer these pointed questions for self-discovery, here are a few strategies to help you focus your attention and resources on your top 20% tactics, customers and channels. Which are our best-selling products or services?.Which marketing channels bring us the most conversions and sales?.Who are our most valuable and loyal customers?.In the sales and marketing ecosystem, you can use the 80/20 rule as a guide to come up with highly effective marketing campaigns as well as sales best practices by asking questions such as: This way, you can zero in on the USP that is bringing you 80% of your revenue or the root cause of 80% of your problems.Īpplying the 80/20 Principle in Marketing & Sales In order to create maximum value in business, you have to apply the 80/20 rule in the context of cause-effect relationships in various areas. Salespeople, leaders, consultants and others have demonstrated time and again that the 80/20 rule holds its ground when it comes to team or individual performance, best practices and management strategies, routine tasks, operational processes, or high-level business insights.Īt its core, the 80/20 rule is all about identifying your best business assets and using them effectively to maximize value creation. It might not be totally accurate or precise, but statistics across industries support the rule’s validity. ![]() The 80/20 principle is based on empirical and anecdotal evidence more than a scientific fact. Is The 80/20 Rule Really True? Or Useful in Business? □ Using the 80-20 rule, I put together these 10 tips for optimizing your content marketing. Alternatively, you could say that 20% of what you do is responsible for 80% of your profits. What’s the implication for your business? The 80/20 rule suggests that 80% of your company’s revenue comes from 20% of your selling efforts. ![]()
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